I'm Hesa, a multi-disciplinary designer with
6 years of experience, driven by curiosity. Currently building products at Shopee, previously at Danacita.

I'm Hesa, a multi-disciplinary designer with
6 years of experience, driven by curiosity. Currently building products at Shopee, previously at Danacita.

I'm Hesa, a multi-
disciplinary
designer,driven by curiosity. Currently building products at
Shopee, previously at Danacita.

Product Design

Prototyping

Storytelling

Motion

Product Design

Prototyping

Storytelling

Motion

Based in Jakarta, Indonesia

About

About

About

I'm a multi-disciplinary product designer with over 6 years of experience based in Jakarta. Currently at Shopee building augmented reality designs and experience in Southeast Asia most leading e-commerce, impacting millions of user.

I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.


Before Shopee, I worked as a Creative Marketing Associate at Danacita, helping clients from school, university, bootcamps, and students to bridge access to a more afforable education through Danacita products and services to market, and help grow Danacita's design team.

In my downtime, I enjoy exploring new destinations with my trusty camera.

I'm a multi-disciplinary product designer with over 6 years of experience based in Jakarta. Currently at Shopee building augmented reality designs and experience in Southeast Asia most leading e-commerce, impacting millions of user.

I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.


Before Shopee, I worked as a Creative Marketing Associate at Danacita, helping clients from school, university, bootcamps, and students to bridge access to a more afforable education through Danacita products and services to market, and help grow Danacita's design team.

In my downtime, I enjoy exploring new destinations with my trusty camera.

I'm a multi-disciplinary product designer with over 6 years of experience based in Jakarta. Currently at Shopee building augmented reality designs and experience in Southeast Asia most leading e-commerce, impacting millions of user.

I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.


Before Shopee, I worked as a Creative Marketing Associate at Danacita, helping clients from school, university, bootcamps, and students to bridge access to a more afforable education through Danacita products and services to market, and help grow Danacita's design team.

In my downtime, I enjoy exploring new destinations with my trusty camera.

Experience

Shopee

Product Designer

Sep 2022 - Today Create delighful design and augmented reality experience through filters and video templates for millions of users throughtout SEA and Latin America

Shopee

Product Designer

Sep 2022 - Today Create delighful design and augmented reality experience through filters and video templates for millions of users throughtout SEA and Latin America

Shopee

Product Designer

Sep 2022 - Today Create delighful design and augmented reality experience through filters and video templates for millions of users throughtout SEA and Latin America

Danacita

Creative Marketing

Nov 2021 - Aug 2022 Spearheaded the conceptualization of numerous campaigns for Danacita, inclusive of Out-of-Home Advertising initiatives.

Danacita

Creative Marketing

Nov 2021 - Aug 2022 Spearheaded the conceptualization of numerous campaigns for Danacita, inclusive of Out-of-Home Advertising initiatives.

Danacita

Creative Marketing

Nov 2021 - Aug 2022 Spearheaded the conceptualization of numerous campaigns for Danacita, inclusive of Out-of-Home Advertising initiatives.

Telkom

Digital Marketing

July 2020-Feb 2021 Delivered designs for the telco company while also handling the Digital Marketing channel such as facebook ads and instagram ads

Telkom

Digital Marketing

July 2020-Feb 2021 Delivered designs for the telco company while also handling the Digital Marketing channel such as facebook ads and instagram ads

Telkom

Digital Marketing

July 2020-Feb 2021 Delivered designs for the telco company while also handling the Digital Marketing channel such as facebook ads and instagram ads

How I look like on a good day

A picture of my younger self

What I'm known for

User Research
Product Design
User Experience Design
Design Strategy
Motion Design
High Fidelity Prototyping
User Research
Product Design
User Experience Design
Design Strategy
Motion Design
High Fidelity Prototyping

Let's talk
Drop me a line

Let's talk
Drop me a line