Product Design
Prototyping
Storytelling
Motion
Product Design
Prototyping
Storytelling
Motion
Based in Jakarta, Indonesia
Selected Works
Selected Works
21'-25'
21'-25'
About
About
About
I'm a multi-disciplinary product designer with over 6 years of experience based in Jakarta. Currently at Shopee building augmented reality designs and experience in Southeast Asia most leading e-commerce, impacting millions of user.
I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.
Before Shopee, I worked as a Creative Marketing Associate at Danacita, helping clients from school, university, bootcamps, and students to bridge access to a more afforable education through Danacita products and services to market, and help grow Danacita's design team.
In my downtime, I enjoy exploring new destinations with my trusty camera.
I'm a multi-disciplinary product designer with over 6 years of experience based in Jakarta. Currently at Shopee building augmented reality designs and experience in Southeast Asia most leading e-commerce, impacting millions of user.
I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.
Before Shopee, I worked as a Creative Marketing Associate at Danacita, helping clients from school, university, bootcamps, and students to bridge access to a more afforable education through Danacita products and services to market, and help grow Danacita's design team.
In my downtime, I enjoy exploring new destinations with my trusty camera.
I'm a multi-disciplinary product designer with over 6 years of experience based in Jakarta. Currently at Shopee building augmented reality designs and experience in Southeast Asia most leading e-commerce, impacting millions of user.
I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.
Before Shopee, I worked as a Creative Marketing Associate at Danacita, helping clients from school, university, bootcamps, and students to bridge access to a more afforable education through Danacita products and services to market, and help grow Danacita's design team.
In my downtime, I enjoy exploring new destinations with my trusty camera.
Experience
Shopee
Product Designer
Sep 2022 - Today Create delighful design and augmented reality experience through filters and video templates for millions of users throughtout SEA and Latin America
Shopee
Product Designer
Sep 2022 - Today Create delighful design and augmented reality experience through filters and video templates for millions of users throughtout SEA and Latin America
Shopee
Product Designer
Sep 2022 - Today Create delighful design and augmented reality experience through filters and video templates for millions of users throughtout SEA and Latin America
Danacita
Creative Marketing
Nov 2021 - Aug 2022 Spearheaded the conceptualization of numerous campaigns for Danacita, inclusive of Out-of-Home Advertising initiatives.
Danacita
Creative Marketing
Nov 2021 - Aug 2022 Spearheaded the conceptualization of numerous campaigns for Danacita, inclusive of Out-of-Home Advertising initiatives.
Danacita
Creative Marketing
Nov 2021 - Aug 2022 Spearheaded the conceptualization of numerous campaigns for Danacita, inclusive of Out-of-Home Advertising initiatives.
Telkom
Digital Marketing
July 2020-Feb 2021 Delivered designs for the telco company while also handling the Digital Marketing channel such as facebook ads and instagram ads
Telkom
Digital Marketing
July 2020-Feb 2021 Delivered designs for the telco company while also handling the Digital Marketing channel such as facebook ads and instagram ads
Telkom
Digital Marketing
July 2020-Feb 2021 Delivered designs for the telco company while also handling the Digital Marketing channel such as facebook ads and instagram ads



How I look like on a good day
A picture of my younger self
What I'm known for














